My name's Gemima and I'm from South Wales, U.K. My hobbies include tea drinking, reading, writing and most recently, blogging.

I started this blog as a place to give recommendations for cruelty-free beauty. 'Cruelty-free' means that a product hasn't been tested on animals - sadly most cosmetics still are. 

Fortunately there are many more animal friendly options out there, and that's what you'll find on this blog. Every product you see here has not been tested on animals, and is suitable for vegetarians or vegans. Switching to cruelty-free products is really easy, and I want this blog to be a place of positivity and encouragement!

I'm a big animal lover and really passionate about living cruelty-free, and helping others to do so too. If you'd like to learn more, start with my posts FAQs About Cruelty-Free and How To Shop Cruelty-Free.

Thank you for visiting!
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