Welcome to the second feature of my new series interviewing cruelty-free bloggers, getting their thoughts and experiences on blogging and cruelty-free. I am super excited to introduce Morag, who writes the brilliant cruelty-free blog mo'adore. Morag has a very reliable cruelty-free list and is the founder of the cruelty-free bloggers Twitter chat - held Thursdays 9-10pm GMT for all those interested in cruelty-free.
Hi Morag! Tell us a bit about yourself and your blog.
mo'adore is a mis-matched blog that covers many areas of my life. However I'm cruelty-free and vegan and these topics feature heavily. Other than these topics I also write book reviews, outfit choices (including fancy dress and cosplay!), monthly playlists, urban gardening, gig reviews, and a weekly round-up of links!
When did you start blogging and what inspired you to start your own?
I've been blogging in some capacity for a decade. When I was a teenager I was on MSN and I stumbled upon MSN Spaces, and fell in love with the community I found. That was my gateway into the online world. I didn't blog much when I became a student (partially because I was living in halls with limited internet) but I still had itchy feet and at the start of 2011 I started mo'adore after having a dream that this is what I should call my blog. I didn't have a direction and I was only beginning to go vegetarian (let alone vegan) but in 2012 I went cruelty-free and I've been here ever since.
What are your favourite cruelty-free products?
I'm constantly on the look out for new products but I still have my old-time favourites. I love Pacifica for Perfume, Lush for skincare, Faith in Nature for shampoo, Paul Mitchell for styling products and Gosh for lipsticks!
What advice would you give to someone who wants to buy cruelty-free?
Take your time, and be kind to yourself if you accidentally buy something that isn't cruelty-free. And if you already own non-cf products use them up but never repurchase.
What's your favourite part of blogging?
I've been in love with blogging and social media for close to a decade and I've always found it hard to pin-point what it is that makes me adore it so much. But I'm inclined to say it gives me a creative outlet and I've met so many great people through the blogging community.